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How can a company minimize exposure of proprietary information during real-time interaction on social media?

  1. Limit social media presence

  2. Establish a team of trained personnel for releasing information

  3. Increase privacy settings

  4. Utilize automated posting tools

The correct answer is: Establish a team of trained personnel for releasing information

Establishing a team of trained personnel for releasing information is a proactive approach that helps a company manage how proprietary information is shared on social media. This team can be responsible for developing clear guidelines and protocols for what information is appropriate to share, ensuring that sensitive or proprietary data is only communicated when necessary and in a controlled manner. With a dedicated team, the company can ensure that individuals who post on behalf of the organization are knowledgeable about both the company's policies and potential risks associated with disclosing proprietary information. This reduces the likelihood of accidental leaks, misinformation, or sharing of strategic insights that could benefit competitors. In contrast, while limiting social media presence may reduce exposure, it doesn’t address the risks associated with the interactions that do occur. Increasing privacy settings can enhance security, but it doesn’t ensure that proprietary information won’t be disclosed during interactions. Utilizing automated posting tools can streamline communication but poses risks if the tools are not monitored or if they post sensitive information without human oversight.