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What is the best method to balance marketing needs with risk management when utilizing a third-party vendor?

  1. The third party should develop the site independently

  2. The marketing department should delay site development

  3. The third party should be contractually obliged to perform adequate security activities

  4. The company should conduct a full internal review of the site before launch

The correct answer is: The third party should be contractually obliged to perform adequate security activities

Choosing to have the third party contractually obliged to perform adequate security activities is the most effective method to balance marketing needs with risk management when utilizing a third-party vendor. This approach establishes clear expectations and requirements regarding security practices, which is essential for safeguarding sensitive data and maintaining compliance with regulatory standards. By ensuring that the vendor has a legal obligation to uphold security measures, the company mitigates potential risks associated with collaboration. This contractual requirement can cover various aspects, such as data encryption, incident response protocols, and regular security audits. As a result, both the marketing needs and risk management requirements can be aligned, allowing the marketing department to proceed with their initiatives while having the assurance that security considerations are being addressed. Other methods may not adequately balance both needs. For instance, having the third party develop the site independently could result in a lack of oversight regarding security measures, potentially exposing the company to risks. Delaying site development would hinder marketing efforts without addressing the underlying security concerns. Conducting a full internal review of the site before launch could delay the process and may not be necessary if adequate security practices are already enforced by the vendor. Thus, option C is the most prudent choice in this scenario.