CompTIA CASP+ Practice Test

What should a business ensure is in place before using social media for promotion?

1. Legal checks on all advertising

2. Staff dedicated to social media representation

3. Approval of marketing strategies by executives

4. Outlining a customer feedback process

The correct answer is: Staff dedicated to social media representation

Before using social media for promotion, it is crucial for a business to ensure that it has dedicated staff for social media representation. Having a team or personnel specifically trained for this role helps in effectively managing the brand's presence online. This includes responding promptly to customer inquiries, engaging with followers, and creating content that aligns with the brand’s voice and marketing strategy. Additionally, dedicated staff can monitor trends, manage crises, and ensure that the company's messaging is consistent across platforms. This level of focused attention helps build a positive relationship with customers and maintains the company’s reputation in a fast-paced social media environment. While other factors like legal checks, executive approval, and feedback processes are indeed important components of a broader social media strategy, having knowledgeable individuals responsible for social media engagement is fundamental to the successful execution of that strategy. It sets the groundwork for effective communication and interaction with the audience.