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Which should be prioritized when implementing security policies for a small advertising business?

  1. Compliance with government regulations

  2. Minimizing operational costs

  3. Data protection and access management

  4. Email encryption methods

The correct answer is: Data protection and access management

When implementing security policies for a small advertising business, prioritizing data protection and access management is essential because these aspects directly safeguard the company's sensitive information and ensure that only authorized personnel have access to it. Effective data protection helps prevent data breaches, which can lead to significant financial losses and damage to the business's reputation. In the context of an advertising business, client data, campaign strategies, and creative assets are often confidential and require stringent controls to protect them from unauthorized access and potential cyber threats. Access management ensures that the right individuals have appropriate access levels, reducing the risk of insider threats and accidental data exposure. While compliance with government regulations is important, especially in industries handling personal data, the immediate priority should be on establishing solid data protection measures. Minimizing operational costs, although a consideration, should not compromise the security measures in place, as cutting corners in data security could lead to greater expenses down the line due to breaches. Email encryption methods are crucial for securing communications, but they are just one component of a larger data protection strategy that encompasses all forms of data handling and access control. By focusing on data protection and access management first, the business lays a critical foundation for its overall security posture, ensuring resilient defenses against potential threats in the advertising landscape.